Virgin TV educational direct mail concepts

To help increase brand value and create a better customer experience, I designed a new form of direct mail that’s more interactive than ever before, to engage and educate our customers on the very best bits of Virgin TV and its mobile app, as well as driving traffic to our online videos. My mission was to create more of a memorable experience for customers as the DM’s dropped through their letter box – and something that’ll also look great on a coffee table, looking into interesting shapes and folds to tell our TV story. 

Due to budget constraints, this project didn’t go ahead.

Client: Virgin Media O2
Team: Sophie Lewis – Creative and design lead, James Phippen design support