Virgin Media O2 Superbash

June 2022 marked Virgin Media O2’s first birthday. As a new brand in the market with few brand assets to work with, my brief was open, big and bold – to create a punchy, iconic and colourful look for the celebration, and then to roll it out across all media and assets, including event branding. 

Inspired by the music industry, gigs and big beats, I amped up our creative by blending our signature red and blue with accent colour pops. I created multiple colour blend options that were easily applied to text, backgrounds and shapes, alongside expressive, bold typography.

Client: Virgin Media O2
Team: Sophie Lewis – Design Lead