Virgin Media British Academy Television Awards 2019
Working alongside an events agency, we created a red hot party at the Virgin Media BAFTAs to show people what it means to be part of the Virgin Media family.
To bring the Virgin Media VIP treatment to life, we came up with ideas to make the BAFTAs way more than just an awesome night out, way more shareable and way more Virgin than ever.
I was in charge of designing the customer journey and brand moments, from the first second people rocked up at the Thames-side hotel through to when they left the next day with a story they’ll tell again and again.
Client: Virgin Media – BAFTAs 2019
Team: Lucy Turner – Copywriter, Charlie Prentice – Creative and design lead, Sophie Lewis – Design lead, artwork and production for the customer party and red carpet
The logo lock up
The key art
The pattern
Mood board/event style
A very Virgin welcome
The biggest night in British telly starts well before the show – with a glam welcome pack I designed to welcome our guests and get them excited for the night ahead after check-in. This includes their ticket, handy event info with hashtags to get their socials popping, a cocktail voucher for the bar, and surprising them with a lie-in and a late checkout. We invited drag artists to drop by and cause a stir at our customer party. Our Must-See Mademoiselles led the way, really getting the party started.
The party
We dressed the room in luxury, making the most of the venue’s high ceilings. Sustainable paper spheres in room corners, a stunning focal wall, a gold infinity loop and disco balls bring our comms key art to life and drop our customers right in the middle of it.
The waiting staff uniform was smart and chic with unmistakeable splashes of red. They rocked them as they roamed the venue, serving seven stunning cocktails bespokely designed based on our seven Must-See Moments, perfect for sharing on social media, and artisan rolled ice creams for dessert.
